Theory is a collaborative hair salon and boutique with a core group of highly skilled and up-and-coming hair stylists who are committed to education, positivity and community. Theory was founded in 2007 in Bozeman’s Mill District and recently relocated to historic downtown Bozeman. Theory draws inspiration from music, art, and culture and continues to inspire customers to look and feel their best. In April of 2019, Theory has taken your best accessory a step further by hand curating a boutique of apothecary, lifestyle, and garments that you will want to surround yourself in. They focus on showcasing artisans who are using ethical practices and sustainable materials. You will find quality basics along with beautiful pieces that will have a home in your closet for years to come.